Na Jenụarị 10, 2026, Mars, Incorporated's Snickers weputara mbipụta ya zuru ụwa ọnụ - Igbe Ọhụrụ "Interactive Game Gift Box." N'iji "gamification" dị ka isi echiche imewe ya, isi ihe na-eme na Pentawards' 2025- 2026 usoro nkwakọ ngwaahịa, igbe onyinye ahụ weghaara ngwa ngwa oke oke nke ahịa ịzụ ahịa ezumike na Europe, America na Asia{13}Pacific mpaghara. Ọnụ ahịa ya na $12.99, ewepụtara igbe onyinye n'otu oge na ụlọ ahịa azụmaahịa 20,000 n'ụwa niile, gụnyere Walmart na Amazon. N'ime ụbọchị atọ nke mmalite ya, ahịa zuru ụwa ọnụ karịrị 80,000 set, yana ụfọdụ ọwa ịntanetị na North America na-enweta ire ere ma nwetaghachi. Ire ahịa izu mbụ mụbara site na 38% afọ{18}} n'afọ.
N'ihe gbasara imewe nkwakọ ngwaahịa, igbe onyinye na-eji ihe igwe eji emegharịgharị ma na-etinye ihe dị iche iche nke egwuregwu Jikọọ anọ. Igbe ahụ gụnyere ihe mmado mpempe egwuregwu nwere ike ịpụpụ, na-enye ndị na-azụ ahịa ohere iwepu ha kpamkpam maka ntụrụndụ mmekọrịta. Ọkọlọtọ {2}} ịchọ mma dị n'olu nke igbe ahụ na-ekwughachi isiokwu egwuregwu ahụ, dabara nke ọma na usoro "ahụmịhe ịkụ ọkpọ". Ngwakọta ekpomeekpo ahụ gụnyere ihe atọ bụ isi: chọkọleti ahụekere, sugar{4}}chocolate gbara ọchịchịrị na-efu, na caramel nnu mmiri. Dị na otu{6}Ngwungwu na-eje ozi na ezinụlọ{7}}nwere nnukwu, nwere shuga-ụdị efu na-aza 40%, na-erite uru maka ahụike- ndị na-eri ihe.
Onye isi ngalaba Mars' Global Snacks kwuru na igbe onyinye a pere mpe - na-elekwasị anya na "ememme na mmekọrịta nke afọ ọhụrụ," na-edozi ntụrụndụ na nkwado. Igbe onyinye ọla ahụ na-etu ọnụ 65% dị elu karịa nkwakọ akwụkwọ ọdịnala. Onye asọmpi Hershey weputara igbe onyinye chọkọletị afọ ọhụrụ nwere oke-, na-eji ụdị “fon nwere obi ike” sitere na usoro Pentawards, na-egosipụta akara ngosi ika buru ibu jikọtara ya na dopamine-nwere agba. N'ime izu mbụ nke mmalite ya, ire ahịa n'ahịa Europe mụbara site na 32% afọ -na - afọ, na-egosi na asọmpi n'ahịa ezumike obere{10}} na-aga n'ihu na-esiwanye ike.
